As authors, we know that storytelling sells your book.
There’s a reason why books like Angels & Demons – Movie Tie-In by Dan Brown or the Special Edition Harry Potter Paperback Box Set by J.K. Rowling sell millions upon millions of copies. Even non-fiction that are well crafted around a story can sell millions – Chicken Soup for the Soul: Stories to Open the Heart and Rekindle the Spirit is undoubtedly the best example.
Storytelling sells books because people get caught up in the story and the feelings around the story.
That said, so many businesses forget to include storytelling in their business in order to engage with their clients even more!