Writing content on a regular basis is one way of leveraging your blog, but there are a few other key strategies that have nothing to do with writing content that can have epic impact on your blog.
In this post, I’ll share them and show you how to implement them.
Here are my 7 Ways To Get More Business From Your Blog Content:
1. Optimize Older Post Titles.When you publish a new blog post, you want a catchy title; a boring title doesn’t exactly garner tons of clicks. But blog posts quickly get buried as you pump out new content, and eventually you have hundreds of posts that barely see the light of day. So they’re not serving your business.
Those buried posts are still driving a ton of organic value for your site — remember that each individual post is individually indexed — and they could drive even more organic value if you optimized the titles for SEO, not for clicks.
Go back and use keywords that are driving in traffic and rework those older titles.
2. Have a clear Call To Action. Seriously,you’re not just blogging for the fun of it. You’re trying to get traffic. Traffic you can convert into leads … and then clients! Blogging can be quite powerful stuff.
That’s why you should be adding all those calls-to-action in every blog post to entice people to sign-up on your list or you’re driving them to free reports or videos to build your list.
Any time you can spend optimizing those Call To Actions is a worthwhile investment, since you want to be using the Call To Actions that will convert even more visitors into leads.
Set up A/B testing for your blog’s Call To Actions to see which variations of layout, color, and copy impact conversion rates.
You should do this for both your in-post Call To Actions, as well as any Call To Actions you have on the top or side of your blog.
You should also replace the Call To Action on old blog posts with the new, high-performing Call To Actions. If you’re short on time, start with the blog posts that get the most traffic, then work your way down the list.
3. Update the Content of Popular Old Posts. Take a look at those old posts that performed really well — you can go right into your blog analytics to check things like number of views and inbound links per post.
Could any of those use an update?
It’s fairly quick work, and the topic has already proven to be a hit with your readers.
There are a couple ways to do this:
a. You could publish an entirely new post, and redirect the old link to the new blog post so you don’t lose and SEO juice.
b. You could simply update the existing post with new content.
Both options have their pros and cons. In the first scenario, for example, you have to go through the hassle of ensuring redirects work.
In the second scenario, you don’t have to get involved with that kind of SEO stuff, but you do have to ensure your blog subscribers receive an email about the new post.
Choose whichever method is easier for you.
Updating old content on your blog is like a major spring cleaning and you’ll see how well your readers respond to the update.
4. Make a bigger splash on Social Media.If you haven’t already, spend some time optimizing your blog for social media; the success of your blog depends on it. Your blog should have social sharing buttons, as well as social follow buttons so you can simultaneously expand your social reach and the reach of your blog content. You can take it a step further, too, and include cool things like social recommendation widgets so your readers know what blog content is popular among their connections in social media, giving you a little boost by good old social proof.
5. Optimize the pages blog visitors click the most.As your blog grows, it will likely become more than just a rolling page of content. You might develop things like, a navigation bar at the top of the blog, a sidebar, a branded banner or/and a branded footer at the very bottom of the blog.
Of those “other” places on your blog, you should consider where other people are going so you can optimize those locations once they click off your blog. If people are clicking on the links in your top navigation all the time, for example, spend some time optimizing the pages visitors land on once they click.
You might even consider making some of those links landing pages! Where people go after they leave your blog is a juicy source of conversions that many business owners let slip between their fingers.
6. Get more subscribers.Go into your analytics and take a look at where your blog traffic comes from. Some of it is probably social media, some organic search, some direct traffic … and I bet a ton of it is from email, right? Why might that be?
Well, if you have a robust base of people subscribed to your blog via email, it makes total sense.
Every time you publish a blog post, they get an email alert about it! That’s an incredibly valuable reminder that helps bring readers back to your blog on a regular basis.
So it’s probably worth your time to figure out some ways to increase that number of blog subscribers!
Make sure to include multiple optin boxes to offer people a number of reminders to sign-up on your list.
7. Leverage Your Blog as a Sales Tool.Your business blog is one of the most valuable pieces of sales collateral you have, especially if you’re writing posts that naturally incorporate your product or service in the content. Think about it — you’re writing blog posts that teach your leads how they can solve their problems, and how your product or service fits into that solution.