I apologize in advance, but I’m going to have to use a dirty word for most authors – SEO.
If you have a blog integrated to your author page, you’ll want to make sure that you see the benefits from all these hours of feverish writing.
I know marketing is not always the most enthralling topic for authors so I hope these copywriting tips for your author blog will help you see results faster.
Since your time is precious and I’m sure you’d rather focus on coming up with amazing books, the idea when you sit in front of your laptop to write a blog post is to make sure you make it easy for Google to give you lots of love.
By that I mean, you want to make it VERY EASY for Google to send potential readers to your blog. This will tremendously help with your book discovery and we both know how crucial that is to your sales and you being able to build a profitable publishing business.
I know there are loads of training out there designed to help you “game” Google, but here’s the harsh reality: No matter how hard you try to figure out exactly what the search giant wants, you can never quite get it right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria.
Since Google isn’t going to reveal how they rank blogs, it’s best to put your best foot forward every single time you write a blog post.
SEO might be a dirty word among authors, but it’s such an important lesson to learn.
According to Rand Fishkin, “SEO is powerful precisely because it’s hard to predict and hard to measure. If it wasn’t, lots of people would invest a lot more, and the field would be far more competitive than it is. That ‘hard to predict/track’ quality is an advantage in many ways.”
Grab a notepad and take notes, because the following 15 lessons will make it a LOT easier for you to rank higher in search engines!
15 Essential Blog Copywriting Tips For Authors
1. Write For Humans
Remember I said there was no point in “gaming” Google? No one wants to read SEO content. Make sure to know your audience and deliver content that’s compelling to read and more importantly, SHARE!
2. Do Not Stuff Keywords Into Your Post
A few years back, keyword stuffing was all the rage. That’s when marketers would write a blog post where they’d repeat keywords numerous times to try to “game” Google. That worked well for a while – but those days are over. It’s important to use relevant keywords in your copy, but use them naturally.
Here’s an example of a headline that’s been “stuffed”:
Stop Smoking Tips For Busy Moms Who Want To Stop Smoking
>>> Do you see how the long tail keyword [stop smoking] appears twice in the headline? That trick used to work well, but Google is wiser now.
3. Use Grammatical Variations, Keywords And Synonyms
Using grammatical variations, keywords and synonyms in your blog post is an easy way to make your content more relevant without having to resort to keyword stuffing and it makes for a more pleasant read!
4. Take Your Readers For A Long Ride
We love words! That’s why we’re authors. Put that passion to good use by engaging your readers in longer, meatier, juicer blog posts! The average web page ranking on the first page of Google has over 2,000 words! Here’s another reason to write longer blog posts – evidence points to the fact that in-depth posts get more SHARES & BACKLINKS than shorter one. You might not be able to write a pillar post (as they call them) every week, but make the effort to focus on writing at least two per month. Make sure the content is interesting to read.
5. Craft Magnetic Headlines/Post Titles
I know when I screw up because I usually get low open rate to the emails I send subscribers on my list or I get little interest from my blog post. Your headlines/post titles play such an important role in helping Google give you some love. When you add relevant keywords in your headlines/post titles, you’re making it much easier for your ideal reader to find you!
6. Long Tail Is Not A Pet
“Long tail” doesn’t refer to a fury feline. It relates to using longer keywords in your blog posts to make it easier for potential book lovers to find you. It’s true it’s quite competitive to rank high for good quality long tail keywords because more people know how effective they are. However, make sure to keep going Google searches to find the most relevant long tail keywords related to your book and make sure to spice up every blog post with those high quality keywords to make it easier for Google to feature your blog at the top of the search results.
7. Answer Your Readers’ Questions
Google LOVES to give people answers to their problems. I’d suggest adding a comment box where people can type their feedback and questions. I use the Facebook comment box to allow my content to go viral on Facebook.
8. Add Social Media Buttons
Get your content noticed and shared. The more people share your content, the more it sends a message to Google that what you write is relevant and of interest to a lot of people. Don’t be shy in letting your followers on Facebook, Twitter, Google+, LinkedIn and Pinterest know of your latest blog post.
9. Google+ Rocks!
Anything that falls under the Google umbrella should be important to authors. I hate to break it to you, but Google+ is going to play a bigger role in content discovery (aka SEO) on the Internet. Not to mention that the introduction of Author Rank means that Google will start ranking factors to individual authors. Make sure to take time to create your Google+ profile, start building a presence there and make sure to share your blog posts there.
Here are a few other articles I’ve written on Google+
10. Leverage Title, Tags And Snippets
If you look at this post on our homepage, you’ll notice that I’ve selected a specific title and you can read a snippet of the post before clicking to read it’s entirety. Those are elements that help push my rankings. Add to that the fact that we leverage tags, you can see why I get daily subscribers to my blog.
A Few Important Things To Keep In Mind About SEO & Blogs
Remember that your title tag is one of the first things Google looks at when categorizing the individual web page. Furthermore, the combination of title tag and snippet is what really helps you attract new readers to your blog post. Make sure to add keywords, but don’t forget point #1 – write for humans and make sure your title sounds natural.
11. Work in Bolds and Italics
Whether or not using bold and italics is a good SEO content strategy is anyone’s guess, but making certain words and phrases stand out can definitely enhance readability. The more digestible your text is, the more people will read your articles.
12. Shorten Paragraphs
While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. Chunky blocks of text just bore and intimidate readers – not what you want. For best results, it is best to keep paragraphs short (2-4 sentences).
13. Talk To Your Audience Regularly
Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Your readers and prospects want the same thing – accurate, up-to-date info.
14. Add Lots Of Pictures To Your Blog Post
Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say that not including visuals is a colossal mistake. They also hold some weight in terms of search engine optimization – if you optimize them correctly.
Photos are great for SEO and people click and share more posts that contain lots of photos
15. Use Ubersuggest.com
Don’t worry, I knew nothing about Ubersuggest.com until I started doing research for this blog post. Ubersuggest.com is Google Suggestion tool to help you find additional keywords for your blog post. This will help make it easier to find related keywords, synonyms and grammatical variations.
Here Are A Few YouTube Videos Showing You How To Use Ubersuggest.Com
1. Getting Content Ideas for SEO — Using Ubersuggest &TagCrowd
2. How To Find Profitable Keywords With Ubersuggest
3. Using Ubersuggest For Content Marketing Ideas
Here Are Some Related Articles/Blog Posts About Online Book Clubs You Might Find Useful: