This is a summary post because I recognize that everyone gets on my list at different types, and it’s always good to go over the basics and refocus on the important elements that will help you write a book people want to read and market it like a Bestseller!
8 Ways To Sell More Books Like A Bestseller:
1.Write your masterpiece. You can use in Microsoft Word, or any other word processor.
2. Get it right the first time. It’s best to format your books using Amazon’s quite strict ‘Formatting Guide’. I’d suggest hiring a typesetter on Fiverr if you don’t want to deal with those details. I know you’d have to pay someone, but it could be 6-8 hours of your time in order to get things the way Amazon requires while a Fiverr typesetter would do it in less time and you could use that time to work on your book marketing strategy. I paid my typesetter $50 to typeset a 150 page book for a client – so it’s not crazy expensive and God knows I wouldn’t want to be the one doing that work.
3. Stop them in their tracks and COMMAND attention. You’ll want to create a cover that helps you sell more books. Here again, I found my designer on Fiverr, but you can also find great designers on Odesk, eLance or 99 Designs.
I beg of you, DO NOT DO YOUR OWN BOOK COVER unless you have talent and know-how!!!
Click here to access: Amazon’s Cover Guidelines so you know what you designer should deliver.
A bad book cover can hinder your chances of selling a lot of books.
4. If you’re going to do it yourself. You’ll need to convert your MS Word Document to Amazon’s format. First, “Save as” Filtered HTML, and then into Amazon’s format (PRC) using Mobi Pocket Creator.
You can send your Word Document to your Fiverr vendor!
That said, if you insist on doing it yourself, here are Amazon’s Guidelines!
Click here to access: Amazon’s Formatting Guidelines
5. Time to get set-up. You’ll want to create an Amazon KDP account, upload your book and set the price.
Your book will be available on Amazon in the US, UK, Spain, France, Italy and Germany. You can opt out of some if you want.
For prices $2.99 – $9.99, Amazon gives you 70% and takes 30%. For anything outside of that, Amazon takes 65%, and you get 35%.
You’ll find Amazon’s price guidelines here: How to set your price on Amazon
6. Showcase yourself and your book. It’s time to create an author page on Amazon Author Central. Make sure to write a compelling bio and add a photo where you are smiling.
7. Create Buzz. You’ll want to enroll in the KDP select program. Please make sure your book is available exclusively to Amazon (or they won’t pay your royalties!). Enrollment is by clicking one button. Make sure to set a promotion day to see the effect of free downloads on your paid sales.
If your book is borrowed by KDP members, you’ll also receive a share of the borrowed royalty pie.
8. TEST, TEST, TEST, AND TEST some more. You’ll want to experiment with different promotions.
Here’s what your promotional schedule might look like:
1. Test your first free promotional period on a weekday.
2. Then test the free promotional period on a weekend.
3. Test the $0.99 strategy
4. Then put your book back to full price.
Analyze how many people sign-up on your list and how many people buy your book at the different test levels.
Keep an eye out for interesting results, such as did you get more free downloads during the week when people work, as opposed to a weekend when people are “technically” lounging?
Will this formula work for everyone? It will work for most authors.
That said, everyone’s book is different and I’ve not really delved into book marketing, which will also have a huge impact on your book sales.