Can you really leverage Pinterest to promote your book?
Check out what comes up when I do a quick search on Pinterest:
>>> Do you see how many times this post has been shared? Over 2000 times!!! And over 300 people LIKE IT!!!
If you had dismissed Pinterest or didn’t understand why it’s so important to include as part of your marketing, this post will help!
So let’s get started on how Pinterest can help with book discoverability & visibility!
Remember … this is about selling WAY more books!
Let’s Talk About Pinterest Basics!
First, I’ll assume you’ve done the basic set-up. That said, here a few important things you need to make sure you’ve taken into consideration:
1. Make sure to write a bio
2. Include the link to your website.
***Opt for a Business Account that way your link will be active – you’ll be able to make that change under the “settings” tab!***
3. MAKE SURE TO LINK YOUR PINTEREST ACCOUNT TO YOUR FACEBOOK profile!!!
***Did you notice this is all in caps? There’s a reason and that’s because Pinterest and Facebook are a beautiful combination that can lead to MORE BOOK SALES because you’re increasing the VISIBILITY of your book by sharing a Pinterest update with people who have been “faithful friends” on Facebook.***
4. Ditto for your Pinterest account!!!
5. Ditto for Google+
Now, Let’s Talk Pinterest Book Marketing, Shall We?
1. Be selective. Don’t pin everything, don’t follow everyone and don’t repin everything that comes your way. Be selective so people can start understanding “WHY” they should follow you. Being choosy on what you add and what you share pays off. It’s the only way for you to become a sort of “Pinterest expert” on certain topics.
2. Be consistent. I got discouraged the first few months on Pinterest and declared in defeat “this is a colossal waste of time”. I stepped away for 3-4 months and asked my assistant to take another stab at it. I also became more involved and created boards that were not all business and then Magic started happening because people were sharing my personal AND business content! I was consistent and so was my assistant!
3. Be organized. One of my biggest moment of Pinterst genius was the Saturday I spent 4 hours organizing all my boards and eliminating those that made no sense. It’s paid off, as people now follow my complete profile or the boards they are interested in and all my boards are now packed with great shares.
When you organize your boards, it becomes EASIER to highlight your business or author related boards and it’s easier for people to take note.
4. Keywords, keywords, keywords??? When I see a pin with no keywords, I scratch my head because Pinterest like Google, Amazon and YouTube is a powerful search engine!
>>> Check out what I mean:
A. Pin without a description
Here’s my repin where I’ve added a description with a keyword that matches one of my personal boards:
B. What happens when I look for Kale recipes (HINT … if you’re publishing a cookbook … share content with keywords that people are looking for!):
C. Here are some results:
It’s important to include a keyword in your description to make it easy for people to find your content.
5. Add your URL at the end. I share my main URL with everything I share and if I want people to land on another page … I’ll add that URL as well:
6. Be mindful and time your pins. I recommend logging into Pinterest 3 times per day. You don’t need to be there for more than 5-10 minutes, but this allows you to share and repin and it won’t come as an avalanche, aka you sitting in front of you computer for 30 minutes and adding 20 new pins in one shot.
7. Best time for you. There are people from all over the world on Pinterest. You need to figure out who you are targeting and what time zone they live in to determine the best Pinning time for you. Here are the peak times on Pinterest to share your content: between 2pm -4pm and after 8pm weekdays, and the weekends, especially Sunday morning.
8. Reveal your author brand. You should make sure to share great content related to your book … not just content from your own blog. I’ve noticed that on Pinterest people take note as you share great content in general and that’s when they start to follow-up, as they feel you’re in this game to bring value and not just pitch.
9. Don’t be beige, safe or vanilla. On Pinterest, you can explore loads of interests via your board. Go for it and reveal different shades of your personality!
10. Are you a crusader? If you feel strongly about a cause, you’ll want to create a board and share that passion. It’s a great way of allowing readers to find commonalities they share with you.This kind of board, allows them to understand what connects you.Pinterest provides the medium for you to visually share your passions, insecurities, expectations, and dreams – DARE TO SHARE and this will allow you to connect with way more potential book buyers.
11. Inspire people. I’m always amazed how quickly a quote can go viral on Pinterest. It doesn’t matter how many times you read quotes, on some days reading the quote that hits home can make all the difference in the world. How can you turn some of the content from your book into an inspirational experience?
12. Brand yourself as an author. Did you know you can add watermarks on images your share about your book your its characters on Pinterest? The more times people see your name or pen name the better.
The other reason watermarks are a great idea is in case your link is lost at some point during re-pinning, which does sometimes happen. If your name, your website URL or your logo is placed on the image, pinners still have the opportunity to find you, even with a lost link!
You’ll need image editing software to add URLs or watermarks to your Pinterest photos. That said,there are some fantastic, free editing tools available to authors, which makes it child’s play to do.
b. Phonto App (this allows you to add text over images on your phone)
c. Share As Image (this lets you highlight text on the web and turn it into an image)
When it comes to creating custom images to promote your book on Pinterest, Go tall rather than wide (approx. 530 x 800+). Tall images catch more attention.
Here’s a really cool custom composition I found on Pinterest:
Pinterest Is A Goldmine For Market Research For Authors Looking To Sell More Books, Find Potential Partners And Locate More Buyers!
Pinterest is a great place to do your market research for your next book! In the next set of tips, I’ll share how you can leverage Pinterest for market research and to find great potential partnerships!
13. Who is following you right now?Take a look at who is already following you by clicking on the ‘Followers’ tab. What are the demographics (age, sex, location) of your current followers? What boards and brands are they following? What are they interested in and what do they want to learn about?
14. Who is sharing/repinning what? When someone repins one of your images related to your book or blog, make sure to check out their boards to get a better understanding of your ideal buyer.
15. Find your repins on the Internet. To get a sense of everything that’s been shared that comes from your blog, you’ll want to do some investigating work. To find out what content of yours people have already been pinning, go to http://pinterest/source/YourDomainURL. What observations can you make about what you find there? What are they pinning the most? What’s working and what’s not?
16. How well are your competitors doing? Make a list of authors, freelancers, or any ‘competitors’ that share a similar target audience to your own, and add their website URL to http://pinterest/source/YourCompetitorsL instead of your own. Take a look at what are their top pins and then look at how can you use that information to tweak your images, graphics and content to better serve your readers!!!
17. What are people doing with your repins?How are people categorizing your images (what boards are they pinning them to)? What else are they pinning within that category (other authors, websites, resources, concepts, brands)? There are loads of opportunities for potential cross-promotion!!!
18. Get the pulse of your market.How are they describing your pins? What is the feeling or sentiment around your pins? Is it synonymous with your author brand, or are people getting a different (or the wrong) impression of you as an author? What can you derive from this information to further your brand as an author?
19. Are you getting any love from your Pinterest followers?If your Pinterest followers have linked to their other social platforms, look at what do they tweet about, sharing on Google+, Linked In (especially if you write business books) and share on Facebook and compare to the information you find on Pinterest. What conclusions can you draw from this research?
20. Ask for their opinion. This is an ideal platform for virtual focus groups. You can get feedback from your Pinterest followers on draft book cover concepts, illustrations, new book ideas, freelance opportunities, characters for your work in progress, or interest levels in upcoming projects.
Pinterest is powerful and if you take a bit of time to leverage your time on the platform, you’ll really be able to better know your audience and this will make is MUCH easier to find ways and reasons to engage with them. Finally, don’t dismiss the fact that all this research will result in you being able to write books in the future that your audience is dying to read because you’ll know them so well!!!