Carolyn Howard-Johnson has played a big role in my development as an author lately and it happened in the most unexpected way!
You can imagine how thrilled I was to be able to interview her to understand more about her success.
Carolyn has an impressive resume: she’s a long time publicist, full time Multi Award-Winning author and teacher at UCLA!
In this interview we talk about her Award Winning book The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (How to Do It Frugally) and we talk about the concept of how authors can promote themselves for nearly nothing and get in front of a hungry audience of ideal readers.
>>> What You’ll Learn During This Interview:
1. Why Carolyn Howard-Johnson was compelled to write her book when there were other marketing books on book promotion on the market.
2. How Carolyn Howard-Johnson readers and many of her clients are implementing the strategies she shares.
3. How she managed to get so many book Awards.
4. Why it’s so essential to market and promote your book to increase your book sales.
5. Three quick tips you can apply immediately in your business.
A few words of wisdom from Carolyn Howard-Johnson (this photo is priceless!)
>>> About the Author, Carolyn Howard-Johnson:
Carolyn Howard-Johnson’s several careers prepared her for promoting her own books and those of others. She was the youngest person ever hired as a staff writer for the Salt Lake Tribune—“A Great Pulitzer Prize Winning Newspaper”—where she wrote features for the society page and a column under the name of Debra Paige. That gave her insight into the needs of editors, the very people authors must work with to get free ink. Being familiar with the way news is handled helps her see how different books fit into different news cycles.
Later, in New York, she worked at Good Housekeeping Magazine and handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best Dressed List. She wrote media releases for celebrity designers of the day including Rudy Gernreich, and Christian Dior, and producing photo shoots for Lambert’s clients.
She has been a columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, Glendale News-Press (an affiliate of the LA Times), Myshelf.com, and others and has appeared in commercials and on dozens of TV and radio shows.
You’ll want to check out this site for more details: Carolyn Howard-Johnson.
You can buy Carolyn Howard-Johnson’s Book Here:
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