Do you want to double or triple your book sales? Keep reading!
Do you want your work to be noticed? Then you’ll have to come up with a book title that grabs people’s attention!
It’s pretty simple, right?
You should know that the most important words you’ll ever write are the words associated with your book title!
The first thing I ask my clients is always if they’re married to their titles.
If not, then we start an extensive research on Kindle.
You see, Amazon has spent an INSANE amount of money on super-smart coders who have created a fierce and interactive database.
When you do a little research on Kindle and locate the bestselling books in your category, you can easily breakdown the top titles and construct a title that works for your book.
Your title appears in a number of key places on Amazon:
1. Your book description.
2. Cover of your book.
3. The Thumbnail of the cover of your book that Kindle displays.
4. The hyperlink that’s clickable that’s listed right below the thumbnail.
Another way to boost your book sales is to inject a little Internet Marketing Guru to sell more books by conducting a cover & title test.
Let’s say you’re torn between two titles and you just cannot figure out which will sell the most books.
Instead of agonizing over the decision, why not let your tribe of raving fans and the Kindle community decide for you.
Here’s an example of two covers and two different titles and you’ll see the shocking results:
>>>>Case Study To Create A Winning Book Title That Sells More Books:
1. Take a look at these two book titles:
Title of book on the left: The Winning Investment Habits of Warren Buffett & George Soros.
Title of book on the right: Becoming Rich: The Wealth-Building Secrets of the World’s Master Investors Buffett, Icahn, Soros.
Now, in your opinion which book sold the most copies?
If you picked the book on the right: “Becoming Rich: The Wealth-Building Secrets of the World’s Master Investors Buffett, Icahn, Soros” – you’re wrong!
The winner is the title on the left: The Winning Investment Habits of Warren Buffett & George Soros.
Here’s the kicker: They’re both the same book. The only difference is the title and the cover!
Becoming Rich, published 2005 in hardcover by St Martins Press, New York, had several tens of thousands of dollars spent on publicity—and died. A couple of years later, some 350 copies of the one-and-only print run of 5,000 were remaindered.
Total Sales:4,650 copies sold.
Around the same time, the Inverse Books (Hong Kong) edition of The Winning Investment Habits of Warren Buffett & George Soros, published 2004, had completely sold out its first 5,000 hardcover print run and had to print a second print run of 5,000.
Total Sales: about 9,785 copies sold
To put this in perspective, The Winning Investment Habits of Warren Buffett & George Soros was only on sale in a few countries: Australia, New Zealand, Hong Kong, Singapore, Malaysia, and a few smaller Asian markets.
St Martins Press (aka big publishing company), however, had the whole of the U.S., Canada, and the Philippines to itself — plus most of the rest of the world (ex for the British Commonwealth) on a non-exclusive basis.
Why is the book title so important in your book sales?
You have about two seconds to catch the reader’s attention and your title be impactful and attention grabbing.
Book browsers aren’t the only people who succumb to the “title effect.” So do agents, editors, publishers, book reviewers, book sales people—and those all-important people who decide whether to carry your book or not: bookstore buyers. Not to mention those hardworking people in bookstores, who decide whether to display your book spine or cover out.
Once your book is “out there,” you’re stuck with the title.
You can change the subtitle, rewrite the book and reload it on Amazon, change the cover design, the blurb, the flap jacket and back cover copy, and so on. But change the title and you stand to lose the traction you’ve already gained in the marketplace.
Make no mistake about it, a book’s title are the most important words an author can ever write.