I could have closed my eyes and selected any celebrity for this post because they are masters at leveraging the passion their fans have for them and they know they can make major PR mistakes and their fans will continue to support them.
We’ve recently seen Paula Deen in hot waters with her comments about the good “old South”. I’ll tell you that I can understand why a number of blacks living in the U.S. aren’t all that keen in reliving those days of the good“old South” when they weren’t free. I don’t know about you, but slavery just doesn’t sound all that sexy.
Sorry, Paula, I was with you and loved your accent and all, but that referral didn’t do it for me!
There was a huge backlash in the media, but that didn’t prevent Paula’s fans from rallying behind her.
Her restaurant was packed with fans wanting to show how much they love her.
Miley Cyrus is no longer a Mickey Mouse talent and she’s no longer a child. She’s been using a tested and tried PR strategy called “shock” to make sure her name was in the media and we all know for sure she’s all grown up – and it worked.
But even with all that controversy and ridicule, Miley’s fans remain diehard.
As a fiction author, you need to create that kind of passion among your fans. When you do, selling more books faster becomes child’s play.
Think of massive hits like Twilight, Harry Potter, The Hunger Games. What do they have in common? They are series (key to making a lot of money with your fiction books) and they have loads of diehard fans (yup – that helps sell millions of books).
Diehard fans are a veritable marketing Tsunami and they have such power and influence it can be overwhelming and exciting at the same time.
If your fiction book is lacking the kind of excitement these mega titles have, it might be because you don’t know the strategies that will allow you to change your luck.
If you are a fiction author, let’s look at how we can build your tribe of raving fans:
Before I reveal the secret sauce, I want to mention that book marketing success doesn’t happen overnight. It takes time, effort and consistent dedication!
Anyone who says it happens overnight has tried 50-100 different methods before finding that one that does work overnight
That said, let’s take a look at what works!
1. Don’t get discouraged. You cannot expect to publish your fiction book and sell millions of copies overnight. This is a journey and you’re going to have to be active and willing to embrace book marketing to help you achieve your goals.
2. Offer a reason for people to become RAVING fans. I always tell my consultancy clients who are fiction authors they should give all sorts of cool things to their fans and give them a glimpse of the characters. Think about it, we “think” we know Miley, but we really don’t. The same goes for all those fans who think “Bella” is “real” – it’s because we get to know these characters from different angles that we feel like we know them.
Do the same, allow fans to really connect with the characters by sharing different things that you don’t reveal in the book.
3. Don’t isolate yourself. Establish relationships with other indie authors, but don’t go about it willy-nilly. Be genuine; only reach out if you actually like and respect the author and their work.
Once you’ve teamed up, leverage the power of your combined readerships by:
a. Cross-promoting each other’s work through social media
b. Introducing each other to blogger friends for guest posts and interviews
c. Brainstorming ideas for giveaways and promotions
d. Supporting and motivating each other when things get tough and you want to quit
4. Unleash your Superstar-Self. Once you start getting great results from your newly formed associations with peer fiction authors and bloggers and you start seeing loads of new subscribers who are dying to know more about your books, make sure to interact with them!
Here are a few tips:
a. Communicate weekly with your fans.
b. Send them audio and video updates.
c. Write a blog and integrate those audio and video updates.
d. Thank them for choosing to read your book.
e. Don’t go into hiding and make sure you’re top of mind to your fans.
Your fans will be central to your success and the strong the bound the more sales you’ll make.